About · The founder
I am a triangulation.
Designer × Entrepreneur × Innovator
From fashion design to sustainability and innovation. OPEN.MODE is the result of a 15 year career.
Neliana Fuenmayor · Founder and CEO
From fashion design to sustainability and innovation. OPEN.MODE is the result of a 15 year career.
Neliana Fuenmayor · Founder and CEO
I am a purpose led founder and CEO. A fashion designer, entrepreneur and innovator. Starting with fashion and textiles, we are building AI Product Passports for agentic commerce.
01 Æther, brand
02 A Transparent Company, consultancy
03 OPEN.MODE, software
Expert adviser to the UN on supply chain transparency.
Brought blockchain traceability to fashion.
Consulting clients and projects: LVMH · Kering · Burberry · Inditex · Stella McCartney · Another Tomorrow · Mother of Pearl · Senderkis.
Featured in Business of Fashion, Vogue, WWD, Forbes and TEDx.
OPEN.MODE gives every product a passport: what it is made of, where it was made, and its footprint. We check each data field against its source, so anyone can see what is proven and what is only claimed. Regulators, shoppers and now AI shopping agents can read the same passport.
It pays for the passport to exist, stay compliant and be found.
It reads the passport, scores the evidence and buys.
One verified record per product, read by every agent.
AI native product strategy and agentic commerce. 15 years shipping products.
22 years building production tech for banks and hedge funds. Leads AI.
30 years in banking and the C suite, ex Goldman Sachs and Citi. Leads finance.
Adviser to Louis Vuitton, Bottega Veneta and Vitra.
AI native engineer one. Builds the passport engine, API and MCP.
Aalto University designer, passport thesis. Runs onboarding.
One verified, machine readable record per product: what it is made of, where it comes from, what the evidence is and how strong that evidence is. AI agents read it before they recommend. People see a human view. Brands get a dashboard.
AI agents already send traffic to retail, and they recommend what they can read and trust. A product with a passport is legible and proven; a product without one is a guess. In every pilot we measure lift, recommendation rate and conversion at 30 and 90 days.
No. The passport reads from the systems a brand already has: the ERP, the shop and the certificates it already holds. The brand adds evidence through a portal; we structure, grade and publish.
A Digital Product Passport is what EU regulation requires: a record that exists. An AI Product Passport is what an agent needs: a record that is structured, graded and readable at the moment of choice. The DPP is the floor. The AI passport is the return on it. One passport does both.
The EU ban on unproven green claims applies now, with no exemption for existing stock. AI agents are already recommending products, so a brand is either legible to them or invisible. And the first passports use the same compliance work a brand has to do anyway.
The evidence comes from third party certificates such as FSC, ZDHC and GOTS, and from the brand’s own audited documents. OPEN.MODE grades the strength of that evidence on a published scale, A0 to A3, and shows the grade. We do not certify. A claim shown at A0 is declared, not proven, and the agent is told so.
