Turn your existing product data into structured, verified intelligence
AI doesn't read marketing copy. It reads structured data.
Introducing AI Product Passports™ — powered by OPEN.MODE
More visibility. Higher conversion. Compliance built-in.
Commerce
Your products become discoverable by AI shopping assistants, search agents, and recommendation engines.
Conversion
When AI trusts your data, it recommends your products. When customers trust your products, they buy into your brand.
Compliance
Verified product data meets the EU ESPR compliance and Digital Product Passport requirements — without rebuilding your stack.
Search engines are evolving into shopping agents. Customers now ask AI what to buy — and AI decides what to show.
- AI doesn’t read marketing copy. It reads structured product data.
- Brands that adapt now will be recommended.
- Brands that don't will be filtered out
OPEN.MODE makes your products AI-ready — before your competitors do.
AI is replacing search. Products that aren't machine-readable will disappear.
How it works: from product data to AI intelligence
AI Product Passports™ turn your existing product data into structured, verified intelligence.
This allows AI shopping agents to:
- Understand what your product is
- Compare it accurately to alternatives
- Trust its claims and certifications
- Recommend it to the right customer
Brands with structured product data see higher-intent matches and fewer mismatches.
Every product sold builds your structured data asset — compounding value over time
Early adopters
Gian products indexed by 3x more AI shopping agents within 30 days
Less percentage of returns
Brands report 15-25% lower return rates from AI-matched customers
ROI for your compliance
EU ESPR-ready from day one — no separate compliance project needed"
Who It’s for
Brands
Make your products AI-discoverable. Turn compliance into your brands ROI and commercial advantage, not the way around.
Retailers & Marketplaces
Enrich your catalogue with verified, structured product data. Better data = better recommendations = fewer returns.
Investors & Advisors
Future-proof your portfolio. AI-readiness is the new ESG — a leading indicator of brand resilience.
FAQs
What is an AI Product Passport™?
1
A machine-readable product profile that helps AI understand, compare, and recommend your products accurately.
How do AI Product Passports increase sales?
2
When AI understands your products, it recommends them to the right customers — increasing visibility, trust, and conversion.
Why does AI matter for e-commerce now?
3
AI is replacing search and ads as the main way people discover products. If AI can’t read your data, it won’t surface your products.
Do I need to rebuild my tech stack?
4
No. OPEN.MODE works with your existing systems like Shopify and DPP providers.