AI Product Passports™ — powered by OPEN.MODE
Turn your product data into structured, verified intelligence
We make your brand discoverable, trusted, and sellable by shopping agents.
More visibility. Higher conversion. Compliance built-in.
Commerce
Your products become discoverable by AI shopping assistants, search agents, and recommendation engines.
Conversion
When AI trusts your data, it recommends your products. When customers trust your products, they buy into your brand.
Compliance
Verified product data meets the EU ESPR compliance and Digital Product Passport requirements — without rebuilding your stack.
Customers now ask AI agents what to buy — is your brand ready?
Search engines are evolving into shopping agents. Products that aren't machine-readable will disappear.
- AI doesn't read marketing copy. It reads verified product data — and decides what to show.
- Adapt now and be recommended.
- Brands that don't will be filtered out.
OPEN.MODE makes your products AI-ready — before your competitors do.
From product data to AI intelligence
AI Product Passports™ structure, verify, and expose your product data to AI systems.
AI shopping agents can then:
- Understand exactly what your product is
- Compare it fairly to alternatives
- Verify its claims and certifications
- Recommend it to the right customer, at the right moment
Structured product data drives higher-intent matches and fewer mismatches. That's the whole game.
Every product sold makes your data future-proof.
Increased discoverability
Early adopters will get discovered 3x more by AI shopping agents.
Fewer product returns
Brands report 15-25% lower return rates from AI-matched customers.
ROI on compliance
Become compliant on the new EU regulations and get return of investment as a by product.
Made for
Brands
Make your products AI-discoverable. Turn compliance into your brands ROI and commercial advantage, not the way around.
E-Commerce
Enrich your catalogue with verified, structured product data. Better data = better recommendations = fewer returns.
Industry Experts
Future-proof your portfolio as an investor or industry expert. AI-readiness is the new ESG — a leading indicator of brand resilience.
FAQs
What is an AI Product Passport™?
1
A machine-readable product profile that helps AI understand, compare, and recommend your products accurately.
How do AI Product Passports increase sales?
2
When AI understands your products, it recommends them to the right customers — increasing visibility, trust, and conversion.
Why does AI matter for e-commerce now?
3
AI is replacing search and ads as the main way people discover products. If AI can’t read your data, it won’t surface your products.
Do I need to rebuild my tech stack?
4
No. OPEN.MODE is designed to work alongside your existing systems — no re-platforming required.
What's the difference between a DPP and an AI Product Passport?
5
A Digital Product Passport meets regulatory requirements. An AI Product Passport goes further — it makes your product discoverable, comparable, and recommendable by AI shopping agents. Compliance is included.