AI Product Passports™ · fashion and lifestyle

The intelligence layer for agentic commerce.

Helping the right products find the right customers, in the age of AI shopping.

Product passport for The Infinite Gown: materials, country, factory and verification status
01 · Why now

Shopping agents only recommend what they can read and trust.

693%

growth in AI traffic to US retail sites over the 2025 holiday season.

Adobe · Jan 2026
$1T

of US retail could be orchestrated by agents by 2030.

McKinsey · Oct 2025
83%

of B2B commerce leaders report incomplete or inaccurate product data.

Forrester Consulting for Zoovu · 2024

And proof is becoming law: since 27 September 2026, vague green claims are banned in the EU, and the Digital Product Passport for apparel is on its way. One passport answers both the regulator and the shopping agent.

02 · The demo

Same product. One has a passport. Only one gets recommended.

“Find me a black evening gown in natural fibres, made in Europe.”
Unidentified black evening gown

Black evening gown

Without a passport
Claims stated, not proven

The agent cannot verify it, so it does not recommend it.

The Infinite Gown by NELIANA
AUDITED · A2

The Infinite Gown

NELIANA · 100% viscose, A2 certificate
Fibre: audited (A2) · Origin: declared (A0)

The agent can check the proof, so it recommends it. The sale goes to the brand.

Reference implementation on our own brand. See the full demo live.

03 · The proof behind every claim

Not every claim is equal. We grade the proof.

A0

Declared

The brand says so.

Agent escalates
A1

Documented

A record sits behind it.

Agent recommends
A2

Audited

An independent party checked it.

Agent recommends
A3

Verified

The material itself was tested or traced.

Agent acts

Evidence comes from third party certificates such as FSC, ZDHC and GOTS. OPEN.MODE grades the evidence; it does not certify. The method is published in our research paper, Digital Product Passports as Agentic Supply Chain Infrastructure (SSRN, January 2026).

04 · Founding brands 2026

We are selecting 10 founding brands.

Start with a private snapshot of one of your products: what shopping agents can and cannot read today, and what to fix first. Founding brands then receive the full discoverability audit and preferred terms.

01

Paste your store

One link

No login, no access, no integration. Just your store address and your consent.

02

We read it

Public pages only

We read your catalogue the way shopping agents do, and choose one hero product to study in depth.

03

Your snapshot

A private page

What agents can and cannot read, the gaps by data field, and a preview of your product with a passport.

Book a live demo and let’s talk.