OPEN.MODE
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AI
Product
PassportsTM

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OPEN.MODE

The standard intelligence layer between fashion brands and agentic commerce.

Pre-Seed Round · $3M · Q4 2026
AI Product Passport for The Infinite Gown: materials, country, factory, verification status
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The problem · agents shop, data can't be trusted

AI agents are becoming the shopper.
They can't verify what they recommend.

693%

growth in traffic from AI tools to US retail sites, 2025 holiday season. Adobe, Jan 2026

$1T

of US retail could be orchestrated by AI agents by 2030. McKinsey, Oct 2025

83%

of B2B commerce leaders say their product data is incomplete, inconsistent or inaccurate. Forrester Consulting for Zoovu, 2024

And proof is becoming law, on both sides of the Atlantic.

Europe
  • The EU Ecodesign Regulation (ESPR) applies to every product sold in the EU, wherever the brand is based.
  • A Digital Product Passport for apparel is expected before the end of the decade.
  • Since 27 September 2026, vague green claims and self made labels are banned.
United States
  • UFLPA: importers must trace their supply chain and prove it to US Customs.
  • California SB 707: the first US textile producer responsibility law, from July 2026.
  • California AB 1817: PFAS banned in clothing, with certificates of compliance.

Why OPEN.MODE: one passport that satisfies the regulator and gets the product recommended by the agent.
Compliance is no longer just insurance. It becomes a return on investment for brands.

From problem to solution · AI Product Passports powered by OPEN.MODE

Same product. One has a passport.
Only one gets recommended.

WITHOUT A PASSPORT
Unidentified black evening gown
Black evening gown
Brand unknown · Materials unknown · Origin unknown

The AI cannot verify it,
so it does not recommend it.

WITH AN AI PRODUCT PASSPORT
The Infinite Gown by NELIANA
The Infinite Gown
NELIANA · Verified: 100% viscose · Made in Portugal
VERIFIED

The AI verifies it,
so it recommends it. Sale goes to the brand.

Reference implementation on our own brand · Full demo on a call

Our solution · see what the agent sees

One product page. Two shoppers: your customer and their AI agent.

neliana.com/body/the-infinite-gown
NELIANA
SearchBag 1

NELIANA · Body · Portal Series 01

The Infinite Gown

Did you know this dress is made out of trees?

Made to order100% viscose · Made in Portugal
XSSMLXLMade to measure
Ask me anything about this gownAsk
From the passport
Stylinglong · halter · sculptural, black, cut for movement
ProvenanceMetsä Fibre FI → Têxteis do Ave PT → Atelier Neliana PTaudited
Identitypassport OM-PROD-0000001, resolves to the OPEN.MODE registry
Meaning"made of trees" · second skin · evening, matched to intent, not keywords
Assurancetrust 0.79 · completeness 0.86
living wage declared carbon pending
agent>

Your customer: the story, the cut, the way it moves. Everything a person falls for.

Their shopping agent: every claim with its source and its level of proof. That is what an agent needs before it recommends.

Founder and CEO

Neliana Fuenmayor

MA Fashion Entrepreneurship and Innovation; BA Fashion Design, University of the Arts London.

Fifteen years designing the answer to this problem.
OPEN.MODE is my life's work, and I am dedicated to it full time.

2015

Kering Award for Sustainable Fashion, with Stella McCartney.

2016

Founded A Transparent Company: transparency strategy for LVMH, Burberry, Kering and Inditex.

2017

Traced the world's first garment on blockchain.

Policy

UN / CEFACT expert on traceability for cotton pilots; contributor to the EU Commission's Digital Product Passport work.

2023

TEDx: Why Transparency in Fashion Matters to All of Us. OPEN.MODE soft launched.

2026

Published the assurance stack and built the passport infrastructure.

3x founder · Expert adviser to the UN on supply chain transparency · Category creator: brought blockchain traceability to fashion

Neliana Fuenmayor
Worked with

LVMH · Kering · Burberry · Inditex · Phoebe Philo · Stella McCartney · Pringle of Scotland · Mother of Pearl · Agora / Six Senses · Another Tomorrow · BEEN London · Senderkis · UN / UNECE · UN / CEFACT · ZDHC Foundation · Cascale · Fashion for Good · Plug and Play

Featured in

Business of Fashion · Vogue · WWD · Forbes · TEDx

OPEN.MODE founding team

This team already works together. Arjun and Jess have built together for two years; Mayowa joined them six months ago. Everyone holds equity, has a signed agreement and builds to a weekly cadence, fractional until the round closes. Who sells: Neliana owns brand sales, closing and the Zedonk partnership; Lewis owns go to market and senior introductions; a Head of Sales joins at close.

Jessica Cotton
Chief Product Officer

15 years shipping products from concept to market across the US, UK and Asia. Specialist in technical product delivery and global execution. Leads product development.

Arjun Balraj
Chief Technology Officer

22 years building production technology across banks and hedge funds, where data integrity is the product. Leads AI infrastructure and architecture.

Paraag Amin
Chief Financial Officer

30 years across investment banking, research and C-suite roles, ex Goldman Sachs and Citi. Leads financial strategy and investor relations, and coaches the team.

Lewis Alexander
Chief Marketing Officer & People

Executive search and creative leadership adviser to Louis Vuitton, Bottega Veneta, Vitra and Haus Labs by Lady Gaga. Business of Fashion contributor. Opens fashion's senior doors.

Mayowa Oyaleke
Lead Engineer

AI native engineer number one. Builds the passport engine and API and MCP integrations. AI strategy · Claude · Cloud · Python.

Salla Siira
Product & Client Account Manager

Former founder associate. Designer exploring AI, Aalto University, with a top graded thesis on preparing for the Digital Product Passport. Runs demo and pilot onboarding and brand follow up.

Shipped at OPEN.MODE, 2026

Jessproduct delivery end to end; brought in Arjun and Mayowa; passport logic and fundraise with Neliana

Lewisthe go to market strategy and the senior brand introductions, including the first luxury pilot conversation

Arjunpassport factory architecture; ERP, Shopify and brand database integrations; Trust and Completeness scores

Mayowathe live demo and the passport engine, kickoff to working demo on real brand data in six weeks

Paraagthe five year model and every number in this deck; investor relations with Neliana

Sallademo and pilot onboarding, brand follow up, and the DPP readiness research behind the passport fields

The assurance stack · how agents trust it

Not every claim is equal.
We grade the proof behind each one.

A0

Declared

The brand says so.

fibre: viscose 100%
A1

Documented

A record sits behind it.

fibre: viscose 100%
A2

Audited

An independent party checked it.

fibre: viscose 100%
A3

Verified

The material itself was tested or traced.

fibre: viscose 100%

The same claim reads sharper as the proof grows. An agent uses that level to decide what it can do on its own.

Act

Strong proof: the agent can recommend and complete the purchase autonomously.

Recommend

Good proof: the agent recommends, and says what it is sure of.

Escalate

Weak proof: the agent flags it and hands the decision to a person.

Confidence is not truth. The passport shows the difference.

Read the paper

Method published. Scoring and weights are proprietary.

Published: Teikari and Fuenmayor, Digital Product Passports as Agentic Supply Chain Infrastructure, SSRN, January 2026. Every passport carries two scores, Trust and Completeness, built on this stack.

Why now

Three forces, one date.
2027 is when brands need to prepare.

2024

Regulation

ESPR in force. It covers every product sold in the EU, US brands included. Apparel rules expected in 2027.

2025

Agentic commerce

OpenAI, Google, Visa and Mastercard build the rails for agents to buy. Agents only recommend what they can verify.

2026

Discoverability

GEO and AEO replace SEO. Since 27 September 2026, unproven green claims are banned in the EU. Verified data is the new ranking signal.

ESPR is the EU Ecodesign for Sustainable Products Regulation, which will require Digital Product Passports product group by product group, with apparel among the first, expected before the end of the decade.

2024RegulationESPR, DPP
2026GEO / AEODiscoverability
2025Agentic commerceAI and LLM search
2027THE WINDOW

Market potential

A $1B serviceable market.
We take 5% by year five.

  • 35% of consumers now start product discovery with AI, not search engines. Similarweb, Jan 2026
  • AI referrals to ecommerce grew 752% year on year. BrightEdge, 2025
  • By 2030, agentic commerce could orchestrate $3 to 5 trillion globally. McKinsey, March 2026

Bottom up: about 25,000 fashion and lifestyle brands over $5M revenue in the EU and US, at a $40k mature ACV, is the $1B SAM.
Year 5 base case: 1,100 of those brands × $42k blended ACV, plus enterprise white label, equals $50M ARR.

TAM$5BFashion and lifestyle, all revenue layers at maturity
SAM$1BEU and early US, brands over $5M revenue, mature ACV $40k+
SOM$50MYear 5 ARR, 1,100 brands

Competitor landscape

No one else combines commerce discoverability with compliance infrastructure.

  • GEO and AEO agencies have no compliance infrastructure.
  • DPP SaaS companies have no AI commerce expertise.
  • Platforms optimise for their own ecosystem.
  • We are the neutral layer across all AI agents, built for discovery and compliance from day one. A new model release changes nothing: verified data, standards alignment and ERP distribution are the moat.

Replicating OPEN.MODE requires building all three simultaneously, with fashion supply chain depth we have spent 15 years developing.

High visibility, discoverability, conversion
High trust, verification, assurance
ProfoundOmniusClickSliceAnimalz

GEO / AEO
agencies

OPEN.MODE

AI Product
Passports

ZedonkTr3eInforWorld Fashion Exchange

ERPs

Fairly MadeArianeeAvery DennisonPatina OSRenoonEONAura BlockchainTrusTrace

DPP SaaS

Traction and validation

Infrastructure built. LOIs signed. Standard aligned.

Pre-revenue. Passport infrastructure built and proven end to end on real brand data. First paid deployments targeted Q4 2026.

3

brands with signed LOIs, luxury and contemporary fashion, working with us now

750+

fashion brands on Zedonk, the ERP we have been integrated with since its DPP API opened

6

weeks from kickoff to a working demo on real brand data

Q4 2026

Pilot KPIs: discoverability lift vs baseline, recommendation rate, agent referral conversion, read at 30 and 90 days

Built
  • Passport infrastructure running end to end: ingestion from brand systems, validation, evidence behind every field.
  • Two scores on every product: Completeness and Trust, on a three level assurance stack from self declared to verified.
  • Delivered output: NELIANA reference passports live, Trust 82% and Completeness 92% on the demo gown, every field carrying its evidence. Pilot brand outputs follow in Q4.
Signed
  • Three brand LOIs across luxury and contemporary fashion, first deployments targeted Q4 2026.
  • Zedonk partnership: two years in the conversation, LOI signed, partnership agreement next. Live API integration, one of the first DPP providers connected; joint brand readiness programme in discussion.
  • Sustainability data partner integrating certification and carbon data into the passport.
Backed by the standard
  • EU DPP standards now published. We build to them, not around them.
  • Category defined: white paper published Q1 2026, aligned to the CIRPASS 2 ontology.
  • Advisory bench spans GS1, ISO and UNECE DPP architecture and AI research.
Connecting compliance and commerce is a no-brainer for our brand.Chief Operating Officer
British luxury brand · Running pilot

Business model

Platform, usage, commerce.
One compounding engine.

  • Year 5 ARR $50M
  • Churn under 5%
  • Gross margin 80%+

Priced by SKU volume

Price follows the catalogue. A brand pays for the SKUs it publishes, so the fee scales with brand size.

Standard
$12k

Under 200 SKUs

Premium
$36k

200 to 500 SKUs

Enterprise
$60k+

Over 500 SKUs

We start with the platform: 10 founding partners at $10k in Q4 2026, then tiered licences. Usage follows agent adoption; commerce is the upside layer, validated from Year 3. We never become the storefront: the passport sells on any platform.

Year 5 ARR by layer · total $50M

Deployment · enterprise white label

Retailers, platforms and ERPs run all three layers under their own brand · $250k+ implementation

$4M
3 · Commerce

Affiliate fee of 1 to 2% on sales an agent completes through the passport, on any storefront · attribution by passport ID

$4M
2 · Usage

$0.01 to $0.05 per query, verification or agent interaction · billed to the brand

$11M
1 · Platform

Annual licence priced by SKU volume: $12k · $36k · $60k+ across Standard, Premium, Enterprise

$31M

Year 5 base case: 1,100 brands at $42k blended brand ACV. Roughly $28k platform plus $14k usage and commerce per brand.

Financial projections

A base case that reaches $50M ARR by Year 5.

Recurring passport revenue from 1,100+ brands, led by the ERP channel.
Seed round closes by month 24, $1.75M ARR by month 30.

$0.35M
Year 1
22 brands
$1.2M
Year 2
47 brands
$4.5M
Year 3
130 brands
$17.3M
Year 4
430 brands
$50.0M
Year 5
1,100+ brands
Blended ACV per standard brand
$20.5k Year 1 → $42k Year 5
Gross margin
75% Year 1 → 82% Year 5
Year 5 revenue mix
Platform 61.6%Usage 22.0%Commerce 8.8%Enterprise 7.6%
BEAR Y5$26.8M
BASE Y5$50.0M
BULL Y5$83.8M

Five year model. Year 1 begins at pre-seed close, October 2026. Brand counts are year end and include 10 founding partners. Enterprise deployments revenue (8 enterprise deals by Year 5) shown within the mix.

Financials

Complete MVP, enable early adopter implementations,
MCP and API integrations, and first pilot deployments.

Raising
$3,000,000

Pre-seed round

Minimum investment
$50,000

Per investor

Runway
24 months

About $108k a month blended burn in year one, about $122k in year two

Milestones
$350k, $750k ARR

Months 12 and 18. 22 and 35 brands, including 10 founding partners. Seed closes by month 24.

Team (up to)$1.50MFounding team, 2 engineers, Head of Sales, customer success lead50%
Compute & infrastructure$0.75MLLM inference, vector DB, embeddings, MCP server hosting25%
Product & MVP$0.30MEngineering tooling, design, security audit, schema engineering10%
Pilots & GTM$0.30MBrand and ERP pilot activation, conferences (BoF, Première Vision)10%
Standards & IP$0.09MCIRPASS 2, GS1, ISO and UNECE engagement, IP filings3%
Operations & legal$0.06MEntity, contracts, finance, RegTech2%

The ask

$3M

to build and validate a new category: AI Product Passports.

Pre-seed round. $50k minimum ticket.

  • 24 months
  • Paying customers
  • Seed ready
MONTH 6

MVP live, 3 proof of concept brands, 10 founding partners live

MONTH 12

$350k ARR, 22 brands

MONTH 18

$750k ARR, 35 brands, B2B platform live, seed round opens

MONTH 24

$1.2M ARR, 47 brands, seed closed at priced valuation

SEED ROUND

$8 to 10M at month 24 to scale from about $1.2M to $12M+ ARR. US and APAC expansion, full API rollout

93% of respondents identified product discovery, search and recommendations as a top AI priority for ecommerce, the most in demand use case by a significant margin. BigCommerce, March 2026

The vision

AI Product Passports become
the standard agents trust.

Every shopping agent reads, trusts and recommends products through a verified passport.
We start with fashion, then follow the EU Ecodesign mandate (ESPR) into the next categories.

FashionTextilesFootwear and accessoriesLifestyle brandsFurniture
OPEN.MODE

Book a live demo
and let’s talk.

Live demoBook a call Write to NelianaSend an email

Thank you

Neliana Fuenmayor, Founder & CEO
· Business WhatsApp · LinkedIn · openmode.io

OPEN.MODE INNOVATIONS LTD · London, United Kingdom · Confidential

Appendix · frequently asked questions

The questions investors ask after the call.

Is a passport just a better product feed?

No. A feed says what a product is. A passport says what a product is, who says so and how much proof sits behind each claim. Agents can act on that difference; a feed gives them nothing to weigh.

What if OpenAI or Google build this themselves?

Platforms optimise for their own ecosystem. Brands need one neutral passport that every agent can read. Verified data, standards alignment and ERP distribution are the moat, and a new model release changes none of them.

Why would a brand pay before the regulation applies?

Because the commercial return comes first: being found and recommended by agents. Compliance arrives with the same passport, so the spend is not wasted when the rules land.

Does this matter for US brands?

Yes, twice. Any US brand selling into the EU falls under the Ecodesign Regulation. And US agents and retailers are where agentic shopping is moving fastest.

Is it only for fashion?

Fashion and textiles first, where the regulation and our depth are strongest. The passport model extends to other product categories as the EU mandate widens.

How do you reach brands at scale?

Through the systems brands already use. Our live integration with Zedonk, an ERP used by 750+ fashion brands, is the first channel; more ERP and commerce platform integrations follow.

Where does the proof come from?

From the brand's own systems, its certificates and its suppliers, graded on the assurance stack. Each field carries its evidence and its level, so nothing is presented as more certain than it is.

What does the round buy?

24 months to an MVP live with paying brands, $1.2M ARR and a seed ready company. The split is on the use of funds slide.

Appendix · glossary

The words in this deck, in plain English.

AI Product Passport

Our product: verified, machine readable data about a product that people and AI agents can both read and trust.

DPP

Digital Product Passport. The EU's required digital record of a product's materials, origin and impact.

ESPR

The EU Ecodesign for Sustainable Products Regulation, in force since July 2024. It makes DPPs law.

Agentic commerce

Shopping done by AI agents that search, compare and buy on a person's behalf.

AI agent

Software such as ChatGPT, Gemini or a retailer's assistant that acts for a shopper.

GEO and AEO

Generative and answer engine optimisation: being found by AI, the way SEO was about being found by Google.

Assurance level

How much proof sits behind a claim, from A0 declared to A3 verified.

Trust and Completeness

The two scores on every passport: how well proven it is, and how much of it is filled in.

MCP and API

The connections that let agents and software read passports directly.

ERP

The system a brand runs its products and production on. Our main route to brands.

SKU

One sellable product variant. Our pricing follows the number a brand publishes.

ARR and ACV

Annual recurring revenue, and the average annual contract value per brand.